BREAK THE ROUTINE

MAY 3RD, 2021
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BREAK THE ROUTINE

THE EXTRACTION SERVICE

After more than a year spent in lockdown, a third of UK adults claim they are working more than ever before. UK adults are spending a quarter of their waking lives online and connected, with the average working day in 2020 going from 9-5 to 9-all the time.

Zoom fatigue is definitely a thing. Not having a chance to catch your breath before the next meeting.

To help people break free from this dead end routine, THE OUT has partnered with Heritage Arts to offer a one of a kind extraction service to help people rediscover the excitement of life.

Participants chosen to have themselves extracted from the endless 9-5 routine will be collected by THE OUT. They are escorted to a brand new Land Rover Defender, told to select a postcode and drive. In the interests of breaking routine, their destination remains unknown.

The events that unfolded, had the same level of intrigue and excitement as a Line of Duty storyline, complete with OCG style characters, guiding participants through an immersive experience.